Fact 1: Adult Horsewomen are Legion.
The 2017 Census of the US Department of Agriculture reports
- Out of an estimated 2 million horse owners the majority are women in the 38 – 45 age range with a median income of $60,000.
- The survey indicated that a whopping 85% of the 2 million horse owners are recreational riders.
- An estimated 30% like to compete.
Fact 2: Adult Horsewomen are Herd Animals
Let’s face it. Humans are herd animals. We thrive when we feel supported by a group. We share our joy of our riding successes with our barn mates. We vent our frustrations with our barn mates. Our “Barn Herd” can be a blessing or a curse. We feel threatened and afraid when we feel rejected. A malfunctioning barn social structure can poison the joy we feel while immersed in our cherished horse life. We feel secure and satisfied when our barn mates supports and accepts us. We enjoy our barn mates while knowing that we are not exactly the same as them. Our differences make a stronger herd and make us more interesting.
Many of us are Backyard Horse Owners. We spend hours of our horse time with no human barn mates around. This solitary communing with our beloved horses is soul satisfying but it can also leave us feeling separated from the rest of the horse population. Backyard barn owners join local clubs and national associations. We join their friends on group trail rides. We go to clinics and shows. We go to their lessons off property. We check their Facebook page for what their Horse Facebook Friends are doing that day and how it went for them. We post photos of our own horses doing cute/awful things for our friends to marvel at with us. We may be alone for many hours a day but we are still part of our Adult Horsewomen’s Herd.
As diverse as we are, the joy we find in the horse life connects us.
Fact 3: Adult Horsewomen Have Economic Power
As adult horsewomen there are whole industries devoted to us.
Tack Stores. Hay Producers. Feed Suppliers. Supplement Companies. Veterinarians. Farriers. Research Industries. Horse Magazines. Riding Attire Companies. Horse Lifestyle Clothing. Horse Breeders. Horse Sales. Boarding Stables. Instruction.
Our Christmas Wish List comes from Dover Saddlery Catalogue.
We have computer bookmarks that include KV vet supply and Jeffers.
We relax reading fictional horse themed books.
We study riding manuals before we go to sleep.
We take vacation days to attend clinics with famous clinicians.
Here is more from The Equine Business Association
- In America, the Equine Industry has a greater economic impact than motion pictures.
- Horse sports engage a higher proportion than other sports of people with disabilities, women participants and participants over the age of 45 and nearly 40% of those taking part in do not participate in other forms of physical activity.
- It’s unique as a sport in that men and women compete against each other at Olympic level with athletes aged from 18-7019
Ride with Equo: figures from 2017 Department of Agriculture
ECONOMIC IMPCT OF THE INDUSTRY:
The horse industry impacts the American economy in greater measure than motion picture services, railroad transportation, furniture and fixture manufacturing and cigarettes.
The industry employs more than 700 thousand people directly. 450 thousand of these positions are full-time equivalent jobs, the rest are part-time and seasonal.
- Total Impact on GDP: $101.5B
- Goods and Services Sold per Year: $38.8B
GDP Effect by Activity:
- Racing: $10.6B
- Showing: $10.8B
- Recreation: $11.8B
- Other: $11.8B
- TOTAL: $38.8B
The industry pays a total of $1.9 billion in taxes to federal, state and local governments
These three facts about Adult Horsewomen show that we are powerful both personally and economically.
We are a force to be reckoned with.